32 and <0. Last year myriads of publishers understandably jumped on the Hyper. It has enabled developers to keep a low cost per install (CPI) for acquiring players. For example, in hyper-casual markets, CPI is often quite low due to high player volume. The stagnant revenue, coupled with the increasing CPI, can break down the hyper-casual monetization model,. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. You learn which country has the lowest CPI of $0. Hybrid casual games are a new genre that evolved from hypercasual games. Voodoo may be a rising star, but Ketchapp is the company that started it all. Ideally, you should soft launch your game to help test, refine and fix any. By unifying spend, revenue, and. Though blue is a popular colour for hyper-casual creatives, using too much blue caused a lack of contrast. In this report, you’ll gain exclusive insights on ad spend and median CPI on a country, ad network and platform level. CPI, CTR, IPM and retention rates among other metrics are all analysed by publishers to determine the potential success of your game. CPI is still on the rise. 05 to $0. 23. 3. Those in. dollars. Background familiar and loved by everyone. Cost of ad unit . Focus on D7 retention rates and average session length—these are the two key metrics. Before we get to that, we just want to take a moment to quickly go over what our market is, and what that means for the way you design games for us. When you go to mid-core, the CPI numbers start from a few dollars, reaching up to $20 per acquired player. 70 the third one, or started 0. Soft launching and publishing. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. Essentially, you get the low/medium CPI hyper casual games tend to have, but strong engagement and retention metrics that are more common among mid-core games. Hyper-casual games are based on trends, and they generally find success on short-lived themes that people around the world are interested in. 20 while iOS rose $0. . It’s this profit potential and strong in-game metrics that make these games particularly appealing for developers. As you probably know, hyper-casual was one of the biggest mobile trends in 2018, and there are still a lot of newcomers in the hyper-casual space globally as evidenced by store rankings so far this year. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. Digital casino fixed coins and deals are available in poker games. 95 cents. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Meanwhile, darker colors - like black or brown - usually increase CPI. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. In Q4 2022, the median CPIs have risen to record heights of $0. The left-hand version uses bright colors and a theme that appeals to most players and therefore has a lower CPI. Compared to 2021, the number of prototypes released in 2022 increased almost. 11 for Android Cost Per Install. Together with the Supersonic team, we built out the game and reached #1 on both app stores, achieved. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. They’re simple to develop, easy for users to learn how to play, and their quick-to-win nature makes them both attractive and. Other factors such as art, camera perspective, and colors have a limited impact, and won't be able to significantly reduce CPI. is already hooking you. Ideally, you should soft launch your game to help test, refine and fix any bugs before the real launch. 9 per 1,000 Interstitial ad views in March of 2022. Currently, the $0. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. Additionally, we have partnered with GameAnalytics. In an A/B test for different pacing periods (25, 35, and 40 seconds), results showed that 25 seconds between interstitials performed best (in 80% of tests), with a 10% uplift in ARPU. Having a $4 CPI does not mean your game won’t be profitable, you would have to look at your retention numbers and ARPU to decide weather or not is worth to keep. Given the trends of 2022, the state of the mobile games industry and new developments, it’s time to take a look at what is likely to define 2023 in hyper-casual. Each week inside the Academy, you'll have access to a host of experts to discuss fresh ideas and get feedback. In her presentation at SuperSessions 2021, Lolita Snopkova from the Supersonic team shared tips for creating hyper-casual creatives that lower CPI and help your game scale optimally. A low CPI means that your game has found an audience of players and looks interesting enough from its video to encourage lots of people to download it. Archero, developed and published by Habby Games, launched earlier in 2019. 42 on iOS and $0. This legendary candy-style puzzle game was created in just six months by a handful of people and is one of the first freemium apps to generate over $1 billion revenue. 28. You want the publishing manager that received your pitch to easily search and find your file next time he’s looking for it. Enjoy a world-class gaming experience with some of the best Real Money Games on MPL! Card GamesFrench publisher Voodoo announces hyper-casual development competition. Even though marketability tends to be lower than other hyper-casual genres with an average CPI around $0. 7% on day 1 and 8. 4. 42 respectively. Dec 13, 2018. After publishing, the goal is to acquire as many users as possible. 0 billion. Also most publishers asks for a CPI (Cost per install) under 0. The country’s average CPI for hyper-casual games on iOS is. An attempt to pass the level can be both successful and unsuccessful. RT @HomaAcademy: Live in ⏰ 1hr - Hyper Casual CPI - Mailchi. Keep your design simple and engaging. Hitberry Games is focusing on the Hyper-Casual market and makes games for mobile app | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. 35. Games. Hybrid-casual is a strong new market segment driven by consumers, who have started engaging more with casual or midcore games over the last 12 months. Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. Master Game Publishers CPI, Game Retention & designing Hyper Casual games. 5. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. CPIs & ROAS. You need to know as soon as possible if your game idea has marketing potential. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. For hyper-casual and hybrid videos to succeed they need to follow the key CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics and topics. However, CPI varies depending on region and hyper-casual games. What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Since the hyper-casual audience is pretty much everybody, your creative should capture the attention of all types of users - avoid niche themes, like space or horror. 25 – $0. CPI above $0. The cost of your CPI will also be linked to the cost of your ad unit. By unifying spend, revenue, and. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. This button displays the currently selected search type. Give your game a chance beyond CPIBüyük yayıncılar tarafından yayınlanan her Hyper-casual oyun, yayınlanmadan önce bazı testlerden geçirilir ve bu testlerin sonunda bazı veriler toplanır. Products are similar. 50 to $0. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. Như mình đã nói ở trên, Hyper-casual rõ ràng không phải cuộc chơi cho tay mơ. Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . There are often many levels in hyper-casual games that gradually unlock. Usually, hyper-casual game publishers test product metrics even before developers start making the actual game. 0%. Clement , Apr 20, 2023. 98 U. CPI testing. According to GameAnalytics, the average CPI for hyper-casual games ranges between 10 and 30 cents. In other words, it. It’s also likely that these art elements. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetisation strategies in 2021. The hyper-casual game industry has a unique way of working. In order to create a. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2023. 14, 2021 /PRNewswire/ -- Hyper-casual. went from prototype to worldwide hit, including the ideation process, how to modernise an existing hyper-casual mechanic, and five top tips on how to reduce CPI in runners. The user installs the app. It was. 2019 was another year when hyper-casual games dominated app stores’ top. Brazil’s low CPI potentially makes the market a priority for. In hyper-casual games, we generally don’t see that showing fake or altered gameplay improves performance and lowers CPI. Once you’ve found your breakeven point, “then we start pouring a lot more traffic in order to feed the waterfalls to do the monetization tests, iterations, AB tests. Jobs People LearningLior reviews two critical tests every hyper-casual game developer should run. 5 (tier 1 countries) Now that your ASO is in place, we can. Hyper-casual puzzle mechanics is implemented referring to System 1 mode. However, the landscape has. Products are similar. Since then, there has been a proliferation of publishers, studios, and solo indie developers each working on similar casual titles. D1/D7: day one/day seven retention rate, the % of players who are still playing after n days. Below are nine examples of the mechanics you can use to make a highly engaging hyper. According to GameAnalytics, the rough benchmarks to achieve in this phase are a $0. Looking at where the most time is spent playing these games per global region, Europe and Asia Pacific currently both dominate the top spot. PlayDucky has shared an interesting article on how to predict the success of a hyper-casual game. These meta gameplay features add medium and long term goals on top of a hypercasual game. If they make it to the top 10%, the average revenue per user goes up to $0. The 2018 Hyper-Casual Games CPI Benchmark Report. Our Game Studio has created 13 Games so far and we have a 100% record of. With the rise of Hyper Casual games, ad monetization. Make your creatives feel playable to give your audience an understanding of how they would feel playing your game and tempt them to install. 07 cents? My head is kinda on flames right now, any advice or perspective would be awesome to have!Cost Per Install (CPI) Videos are essential for the success of developing and marketing hyper casual games. Comparing Q2 2022 to Q2 2021, we see that the market has grown by 10%: the downloads in Q2 2022 were 4. As a result, it’s becoming. The most popular GameDNA subcategory was hyper-casual simulation,. co. By unifying spend, revenue, and. We used $0. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Creating a poker game is a fantastic way. 50 is considered too high. Today, my team and I develop high-quality. S. 42, more than twice the. Level designer on Color Switch World and one of our games was even featured on an Apple Advert!. In this video, I sat down with Jake Parker,. Hyper-casual users are seeking snackable games they can play for the 2-3 minutes that make up an average session length. Usually, hyper-casual game publishers test product metrics even before developers start making the actual game. Instead of relying only on CPI, they consider various metrics and approach testing with an open mind. As a result, the second version lowered CPI by 40%. You want to find out how profitable the game can be (CPI) and how long it can hold players’. They realised that a hyper-casual classic, Flappy Dunk (left), released in 2017 in collaboration with the studio Acid Cousins, still had a super impressive D7 score of around 20%, despite the years that had gone by. 5. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. 0%. Before you start to develop hyper-casual games, it is essential that you learn the mechanics used to make them work. ” Read the full case study. 5% -4. Implement rewarded video (RV) ads – Rewarded video ads are an incredibly powerful tool for monetizing hyper-casual and hybrid games. With annual revenue ranging from $2 billion to $2. [3 Key Points for Hyper-Casual Game Background Design] Background emphasizing the main characters and objects. The challenge is open to all game developers and invites studios to. I tested games that started with 2$ the first day and went down to 0. In order to evaluate the demand, publishers use a variety of metrics, such as CTR, CPM, CPC, and the main one known as CPI. UPDATE: We’ve released a new benchmark report here for 2022. Hyper-casual games are the latest exciting phenomenon to take shape. The CPI gap has decreased between Android and iOS and is just $0. 40. Zombie Defense demonstrates how a hyper-casual game can become a successful hybrid-casual game by addressing its marketability challenges since ideation. How to make a successful hyper-casual game. Hyper-casual CPI - how important is it. 4S Games turns Camo Sniper into a chart-topping puzzle game with Supersonic. On average, hyper-casual games in the US have an LTV of $0. CPI: Cost per Install. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. 3 is considered good. 08. This lowers the entry barrier for developers and consequently raises competition in the genre. By creating engaging CPI videos, you can reach ou. 5 billion downloads. For hyper-casual creatives, choosing the right gameplay to show is key. Ganbayar Bayaraa’s Post Ganbayar Bayaraa Customer Success Manager at Tenjin 1moReport this post Report Report. Blog Developer. 25 - $0. After conducting hundreds of tests, I’ve identified the key signs of success to look for. Background helpful for gameplay. However, hypercasual gamers usually play several titles at the same time, so cross-promotion between hypercasual games is common. 50, in-game metrics and LTV tend to be much stronger, like an average D0 playtime of 1200s-1800s. Our company is made up of driven, passionate people who bring their unique. Play games like Poker, Rummy, Ludo, Call Break, Fantasy Cricket, Snakes and Ladders, Win Patti, Speed Chess, and win real money. 25$ - 0. Your game's CPI is too high?💣Join solo speech by Ivan Spizharskiy from PlayDucky to understand how to fix it!🚀Hyper Games Conference, 26-28 May 2021lower CPI indicates that the game developer is acquiring new users easily, which is a positive sign for hyper-casual as they need to tap into the mass market. 40 on android and iOS, respectively. The better retention you have, the higher ARPU you will have and the more revenue you will. 53 for iOS CPI against only $1. 15 on Android. The left-hand version uses bright colors and a theme that appeals to most players and therefore has a lower CPI. Top 10 Hyper-casual Game Ad Networks in 2022. 70 $0. You want to choose a snippet of gameplay that clearly shows the game’s mechanics, controls, and goal. Aug 24, 2021 During prototyping testing, your goal is to prove that there’s a place in the market for your hyper-casual concept and that it can scale into a profitable business. A Descriptive Name. A level below $0. Poker. Tenjin | 2,085 pengikut di LinkedIn. 2018 Hyper-Casual Games CPI Benchmark Report We analyzed millions of hyper-casual installs to provide the CPI benchmarks you need to succeed in mobile gaming’s hottest new subcategory, hyper-casual. 63, while iOS made you dig a bit deeper into your pockets, demanding $2. Followed by Australia and Japan were ad rates were between $6 and $8 per 1,000 views. The user clicks on the add to navigate to the app store page to download the application. How You Benefit From CrazyLabs’ Industry-Leading Trend Report. Jobs People LearningTo take two examples from this year, Run Rich 3D was launched with a 12c CPI but a 5% D7. Digital casino fixed coins and deals are available in poker games. These acquisition costs reveal that there is a broad audience trying out and playing hyper-casual games. 4. Twitch: h. If you don’t know what we mean by that, it’s time for you to try Cat Escape! I. How to calculate CPI, CPC, eCPM and more. It refers to the percentage of returning users who have played your game over a period of time since installing it. Ad networks are becoming saturated with ads for hyper-casual games, causing the effective cost per mille (eCPM) to go down. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. If they make it to the top 10%, the average revenue per. Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability and scale comes down to creatives. When I tested it with Supersonic, it confirmed what I believed - CPI was $0. The study includes data on CPI, a comparison of Android and iOS marketplaces, retention, and more. All in all, the CPI argument is correct, but this doesn’t necessarily mean that hyper-casual games are dying. Why CPI is especially important when it comes to hyper-casual games? The reason goes down to the peculiarity of such games. The old formula: ‘Launch a game with great metrics in. 50 CPI, 35% D1 retention, and 8% D7. IGA (In-Game Advertising)Stacky Dash reduces CPI 37% and reaches top 5 in 28 countries with Supersonic. Start making hyper-casual games today. Poker. 02 CPI for Android and $0. On the other hand, hyper-casual games are very popular games which seem to be very well-suited to CPI campaigns. Case Study Pau Rau Games creates a hyper-casual hit with innovative runner Slow Mo Run Pau Rau Games, Slow Mo Run. 16. First of all, Lolita underlines that there is no single secret to success and gives a piece of general advice: “Ads are like games, but a game that takes. And worse case, you make a loss. $200,000 minimum guaranteed for a game launched and confirmed. Hyper-casual games have massive addressable markets which all do not differ much. Tenjin | 2,049 followers on LinkedIn. Posted by 1 year ago. S. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. The biggest mistake any developer can make is holding onto a game idea that isn’t delivering. 3% by day 7. To truly be successful when making hyper-casual games, you need low CPI, and high D0 through to D14 retention. In the hyper-competitive landscape of hyper-casual and hybrid spaces, CPI plays an important role in driving user acquisition. Give your game pitch a meaningful name – even when you save your file (include your studio name as well). 1. For example, after the prototype passes the initial CPI test, publishers will then track more metrics that must meet certain benchmarks. HitBerry Games in Boydton, VA Expand search. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. This is possible if the key metrics (retention and CPI) are met, which is tough to achieve. The higher your LTV, the more you can spend on user acquisition while maintaining high margins and the faster you can scale. Bridge Race – 55. Tenjin | 2. But in reality, the main part of the acquisition in hyper-casual is ad networks. 35 CPI is successful for further scale. 6 million – Supersonic Studios. The Essential Guide to Hyper-Casual Games. But is there a strategy to get a small passive income from a game that does not have the best metrics?The chart from Unity reveals the cost per install (CPI) for hyper casual ads across Unity’s network. The first bird - it is definitely targeting Hyper-casual players to help lower CPIs. Despite the high CPI, the team decided to continue working on other metrics and brought the IAP to 35 percent of the revenue, the RRD1 hit more than 40 percent, D30 scored two percent, and the playtime reached 1500 seconds (25 minutes). Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. 08 CPI for iOS • Facebook is the mobile network of choice for hyper-casual publishers with an average CPI of $0. 35, but you have to let it learn for a while. Keeping these. 💡 [Webinar] Mobile Game UA: Top Strategies & Best Practices for 2023 💡 SocialPeta Ltd is hosting a mobile game user-acquisition webinar with Tenjin, Digital…Here's the strategy I used to get over 400k iOS installs for my mobile game Frantic Architect. Bringing transparency and insight into your mobile marketing. It refers to the percentage of returning users who have played your game over a period of time since installing it. A new genre is forming:. 60 $0. Additionally, the rapid monetization from ads has created a scenario where the lifetime value (LTV) of a player can exceed the CPI and scale. Deconstructing. The top iOS games get around 25% day-seven retention. In hyper-casual, retention drops by the seventh day, so the biggest task on the first day is to attract the maximum number of players by “spamming” them with ads. In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. #3. However, CPI varies depending on region and hyper-casual games. 0 (3 3 reviews ) What's included $1,500. 14, 2021 /PRNewswire/ -- Hyper-casual. Monetization. But a $1. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Born2Play, Stacky Dash. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. These games have simplified mechanics using basic geometry that can hold the attention of your users. Casual mobile games have a very low cost per install (CPI). When expanded it provides a list of search options that will switch the search inputs to match the current selection. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. 1) The team chooses five colors for a future game in one of the tools from the previous tip – Coolors. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. Creating Successful Hyper Casual CPI Videos – How Kwalee Helped Longterm Buildbox Creator Leighton Improve His Ad Creatives By George Williams | Buildbox, Game Marketing, Guest Post. This episode is part one of a three-part series focused on designing, monetizing, and. A low CPI is essential. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. While Europe generally has lower eCPM (cost per 1,000 ad impressions), it has lower CPI (cost per install) and higher session lengths. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. Post-ATT, advertising on Android came in as more cost-effective with a CPI of $0. In 2018, the average CPI for hyper-casual games was $0. According to the new study by Tenjin and GameAnalytics, cost per install in hyper-casual games reached an all-time high both on Android and iOS in Q4. The most important thing is to find out if users will install the game and to do so almost for free. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. This MVP had a $0. This action is called impression. During the competition, Voodoo will provide assistance to all participants in a launch of a. Of course in a Hyper Casual game, this progression isn’t going to be as far-reaching as with other games. 30 will generate higher probability that your game appeals to users. 96 for iOS Cost Per Install. 40. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. Bu verilerin en önemlilerinden birisi CPI…HitBerry Games in Boydton, VA Expand search. 30 $0. Bringing transparency and insight into your mobile marketing. (IAA) have become dominant drivers of revenue in recent years — mainly for casual mobile games. 6 percent smartphone adoption rate , which is remarkable for the 11th most. Access over 300+ dedicated gaming professionals in game product, design, ideation, and data analytics to guide you through every step of the publishing process in hyper, hybrid, and casual gaming. Now, it typically takes 15 to 45 days to regain the investment. 1,334 followers. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. For this very reason, precise targeting is not as important as low CPI here. 10 or $0. By Sunny Cha 2018-12-17 December 7th, 2022 Reports. Casual gaming app CPI worldwide 2019-2023. HitBerry Games in Moses Lake, WA Expand search. Hyper-casual, Hybrid-casual games. We recommend reading the CPI (cost per install. We are one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. A level below $0. casual or mid core games. This relatively untapped market is starting to give hyper-casual developers the opportunity to continue creating engaging core mechanics, while benefiting from hybrid monetisation. Action and puzzle games each also held over 10% of the market’s download share in 2022. First, pacing, which is the frequency at which you show an interstitial in your game. Doesn’t seem like a lot of money? At an individual user level, these numbers may not seem as impressive. There’s nothing slow-paced about Voodoo’s rise to success in the hyper-casual gaming sector. 48 on android. Bold and optimistic colors tend to perform better in hyper-casual games and lead to lower CPI. …Tenjin | 2089 seguidores en LinkedIn. A good CPI for hyper-casual games is <0. Published by. This boosts retention rates and offers stronger LifeTime Values. Once you’ve set up your CPI test, let it run for 6 days. (CPI). . 30 CPI and 880s D0 playtime, which were solid metrics for starting to build the game out further and make tweaks that helped the game go on to reach the top 10 on Android and iOS in the US. Vries. Ketchapp. Top Chop builds Merge Miners into a deeper hyper-casual game and maximizes profit with Supersonic. 02 CPI for Android and $0. Compared to Q3 2022, Q4 saw the median CPI of hyper-casual games increase by $0. Thanks GoodFirms and @Anna Stark for great article 🔥🤩 Julia Zolotarenko this post Report Report. (Data. 19. Target hyper-casual CTR: 2. Ashkenazy oversees all aspects of Supersonic, including onboarding developer partnerships, game. (2020 benchmark is available here) The 2018 Hyper-Casual Games CPI Benchmark Report We analyzed $48 million of paid installs across 36 countries to give mobile game. • On iOS, hyper-casual games have an average CPI of $0. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. Summary. By applying the strategies listed. A hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. Factor in some ad revenues and you're talking about the most dominant category in mobile gaming. Small amount opportunities for IAPs monetisation (no economy). Tenjin and GameAnalytics have released their hypercasual benchmark report for Q4 2022, examining the state of mobile advertising in the genre. Hyper-casual games were the main driver of downloads. 3. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. Example: $35c CPI, 25% D1 retention, 10-minute playtime. 20 on Android. And by fat we mean from $10m up to $100m that a hit Hyper-casual game could make in a relatively short amount of time. 23. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Hyper-casual are usually monetized through ads and rewarded videos, but the hybrid model involves adding other methods such as in-app purchases (IAPs) to improve the lifetime value (LTV). 4 GB per month in 2019, with a corresponding. Just. Hyper-Casual Benchmark Report for Q4 2022. The easiest way to calculate the LTV is to multiply your app’s ARPDAU (Average Revenue Per Daily Active User) per your users’ average lifespan. As for targeting, hyper-casual games are meant to be accessible – so you need a large user base to scale quickly and profitably. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR.